Siri – Your Virtual Personal Assistant

You’re busy. Between meetings, social events, and hopefully a workout or two, your schedule’s packed. Don’t you wish you could hand off simple tasks so you could have more time to play?

That’s why we built Siri. Because we believe everyone could use an assistant. Because we believe there’s a simpler way to get things done.

Just like a real assistant, Siri understands what you say, accomplishes tasks for you and adapts to your preferences over time.

Today, Siri can help you find and plan things to do. You can ask Siri to find a romantic place for dinner, tell you what’s playing at a local jazz club or get tickets to a movie for Saturday night.

Siri is young and, like a child taking its first steps, may be awkward at times. Siri may occasionally misunderstand things you ask it to do even within its range of understanding.

Nonetheless, Siri will improve quickly by getting to know you better and understanding a broader set of tasks. In fact, right now, Siri’s learning how to handle reminders, flights stats and reference questions. Our vision is that, over time, you’ll trust Siri to manage many personal details in your life – from recommending a wine you might enjoy to managing your to do list.

What can Siri do today?

Siri Does

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